About Us

TIMELESS

180 Lyfe was founded at one of the lowest points in my life. It was a time when I was incarcerated and thought I would never see freedom again. My past and present life, at the time, was building up to make for a horrible future for me. While all looked to be lost, I kept my faith in God and knew this just could not be the end. With the mindset of “no matter what it looks like now, things will get better,” I dreamed of 180 Lyfe. While most people like to use the phrase “Make a 360,” I choose to make a 180. A 360 circle will always bring you back to where you started. A 180 will turn you so that where you started is directly behind you

180 Photography

Upon my release, I put 180 Lyfe into motion, with the intention of letting the world know “It’s not where you start, but where you finish.” That’s why 180 Lyfe was built solely on the basis of: No Judgement; No Discrimination. Everyone has a past, whether it was filled with good memories, actions and words, or not so good memories, actions and words, you can always make your life better. We believe that changing your mindset and surroundings is the first step to starting the process of better. 180 Lyfe has multiple branches, including 180 Fashionz, 180 Photography, 180 Lyfe, and 180 Show

180 Fashionz

180 Fashionz specializes in affordable clothing and accessories of great quality, that is fit for the customer, with the thought of “If you look good, you feel good.” 180 Photography is all about capturing the moments so beautiful that you or no one else would believe unless you had pictures or videos to prove it. 180 Show is. show showcasing small business and show the struggle to start we built a brand together. 180 Lyfe is not just a brand, it’s a lifestyle. A lifestyle all about positive turnarounds, in an effort to make a better life for yourself and your family.

180 Lyfe

Mr. Archie J. Jenkins owner, is a 31-year-old African American male that owns 180 Lyfe that had a past which included some felony convictions. My goal for 180 SHow is to inspire people and to illustrate to them, they are not a product of where they have been. Within this process I want to guide people on how to make a positive change and build a brand if they desire. The show that I have started will illustrate the work that is needed, the time that has to be spent and the positive relationships that will result in the process. I want to include the youth within my vision because they are so easily left behind without a positive role model. The example that I want to portray is that they can dream big and make it into a reality with hard work and dedication. Respect is my main focus and I will instill it in the youth. I want them to understand that no matter who or where someone is located in the economic chain, they are to be respected. I want to be the example for the youth by showing them that hard work pays off in the end. Excuses should not be a part of their dialogue but determination should lead the way. The SHow will introduce some local entrepreneurs. You will listen to how they got started, the struggles they faced, how they pushed through challenging times and the process they are taking to ensure success while keeping a great work ethic.